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Zooey is a true jet black with cool undertones that deliver that deep, inky richness your clients are after. This is not a faded or washed-out dark — it is the real deal. The depth of this 1B shade catches light beautifully, giving hair that high-gloss, mirror-like finish that makes dark hair so striking.
This is your most-requested shade for clients with naturally black hair, especially those with Asian, Middle Eastern, or Latina hair textures. Zooey is also a powerhouse for covering stubborn grays that refuse to stay hidden — the true jet black pigment means zero transparency at the root. If your client wants a bold, dramatic transformation or simply needs length and volume that perfectly matches their natural level 1, this is the weft you reach for.
For clients who find jet black just a touch too intense, try mixing Zooey with one or two wefts of Emily (Dark Brown, shade 3) to create a softer, more dimensional dark look. Zooey also works beautifully as a shadow root shade when paired with any of the balayage colors for high-contrast, editorial styles. Stock this one in both lengths — your dark-haired clients will keep coming back.
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